When I get a customer's website and keywords, I will
first conduct a simple data analysis. According to the analysis of the data, I
know the optimization of the keyword, and the cost, insist on an original, not
too much, and cannot lose money. The outsourcing list quoted by us has been priced for the whole station optimization. I will evaluate based on the
following data.
Keyword difficulty evaluation criteria:
First, the number of keyword search results.
This quantity value is an index that all optimizer should look at and can be divided into the following numerical ranges:
This quantity value is an index that all optimizer should look at and can be divided into the following numerical ranges:
(A) The search result is less than 500,000: it is less competitive;
(B) Search results 30-100 million: moderately small;
(C) Search results 100-300 million: medium;
(D) Search results of 3 to 5 million: belonging to the upper middle;
(E) More than 5 million search results: high difficulty words.
(B) Search results 30-100 million: moderately small;
(C) Search results 100-300 million: medium;
(D) Search results of 3 to 5 million: belonging to the upper middle;
(E) More than 5 million search results: high difficulty words.
Second, according
to the Baidu Index:
This value reflects the user search heat of this keyword. The larger the daily
search volume, the larger the user needs, and the more effective traffic will
be brought to the customer. Naturally, the word will be the target of many
businesses. The competition will be more difficult.
Specifically, it can be divided into the following numerical ranges (based on
Baidu Index):
(A) The number of searches is less than 100: it is less competitive;
(B) Number of searches 100-300: is moderately small;
(C) Number of searches 300-500: is medium;
(D) Number of searches 500-1000: belonging to the upper middle;
(E) The number of searches is more than 1000: it is a high difficulty word.
Third, the competitor analysis:
The number of primary domain names reflects the overall strength of the competition site. The more domain name competitors appear in the search results, the more competitive sites there are, and the more difficult it is to optimize. Measuring this value generally analyzes the number of primary domains in the first three pages of Baidu search.
The number of primary domain names reflects the overall strength of the competition site. The more domain name competitors appear in the search results, the more competitive sites there are, and the more difficult it is to optimize. Measuring this value generally analyzes the number of primary domains in the first three pages of Baidu search.
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